I was listening to a podcast at IT Conversations recently by Paula Le Dieu, Co-Director of a BBC project to digitize years of archives and make them available under a Creative Commons license. Her talk, Emerging Massive Media, was interesting in no small part because of the overwhelming scope of the project. (She estimates that it would take 63 years to listen to everything.)

But the part of the talk that will stick with me is the new term “massive media” that she has coined to describe the traditional big media organizations. Maybe this is too obvious, but it had never really occurred to me that all of us who are blogging and podcasting are part of the “mass media.” I’ve been checking out some IPTV programming lately (like DigitalLifeTV), and I guess her talk really started bringing some concepts together for me. It’s really just a question of distribution.

RSS + Broadband = mass media

And the best part is that you don’t need a multi-million dollar budget to get in the game.