The Savvy Technologist

Apple Store visit

I took a walk down Michigan Avenue to the Apple Store tonight. My hotel doesn’t have wireless so I decided to pick up an AirPort Express to create my own wireless network in my room. Why is it that the nicer the hotel, the worse their network seems to be?

The Apple Store in Chicago is impressive. What’s more amazing is that the place was packed at 8:30 on a Thursday night. Most of the people there were just hanging out and playing around with the products. The store has a large theater area, but unfortunately I’d just missed a Final Cut Pro demonstration. The atmosphere at one of these stores couldn’t be more different than Microcenter, Fry’s, or any of the other large computer/technology retailers. But then it’s pretty obvious that the Apple Stores aren’t selling technology. They’re selling a geek chic lifestyle, and from the looks of it a lot of people in Chicago are buying.