Redefining mass media
October 10th, 2005 | by Tim Wilson |I was listening to a podcast at IT Conversations recently by Paula Le Dieu, Co-Director of a BBC project to digitize years of archives and make them available under a Creative Commons license. Her talk, Emerging Massive Media, was interesting in no small part because of the overwhelming scope of the project. (She estimates that it would take 63 years to listen to everything.)
But the part of the talk that will stick with me is the new term “massive media” that she has coined to describe the traditional big media organizations. Maybe this is too obvious, but it had never really occurred to me that all of us who are blogging and podcasting are part of the “mass media.” I’ve been checking out some IPTV programming lately (like DigitalLifeTV), and I guess her talk really started bringing some concepts together for me. It’s really just a question of distribution.
RSS + Broadband = mass media
And the best part is that you don’t need a multi-million dollar budget to get in the game.
Tags: creative archive, iptv, mass media, massive media
One Response to “Redefining mass media”
By Wesley Fryer on Oct 15, 2005 | Reply
I think it is correct to observe that podcasting is broadcasting. This is an observation that Dr Jonathan Stern made a couple of weeks ago at the Duke symposium on podcasting. His session on this is really worth listening to. And you are correct that the entry point for podcast publishing is incredibly accessible for so many people. Thanks for the reference to Emerging Massive Media. I miss your podcasts, Tim! I know you are a busy man. I look forward to the next edition!