Hopkins grad blogging in the NBA

November 23rd, 2004 | by Tim Wilson |

Hopkins High School grad Kris Humphries was drafted 14th overall by the Utah Jazz last year. He is maintaining a blog at NBA.com chronicling his rookie season. It looks like he’s not exactly on a blistering blogging pace, but I have to cut the guy a little slack. I have a hard enough time blogging regularly, and I’m not traveling from city to city every night.

It’s interesting to look at the NBA Blog Squad roster. They’ve compiled a pretty diverse list of players, journalists, and fans. Unfortunately, it doesn’t look like the NBA really gets blogging. None of the blogs have any feedback mechanism at all. You can’t even email the author directly. If the NBA wants to generate genuine interest in the league through blogging, they’re going to have to create real blogs that will give the fans they’re reaching out to an opportunity to participate. This looks like 99% marketing and 1% blogging to me.

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